Miriam is a business growth and go-to-market strategist with over 12 years of experience across
entrepreneurship, the private sector and helping SMEs design the systems, structures, and market expansion
strategies required for sustainable growth.

She is the Founder and Principal Consultant at Rethink Strategy, where she works with business owners and
leadership teams in Africa and the United States to build scalable, trade-ready, and succession-aware
businesses. Her work focuses on translating growth ambition into execution, enabling SMEs to expand into
new markets, attract investment, and evolve into enduring institutions.

Miriam brings a rare dual perspective, having operated at both ends of the business spectrum. She has
designed and executed enterprise-scale strategies for global brands, including Google, Budweiser, 9Mobile,
and Oppo, while also bootstrapping and scaling early-stage ventures from concept to market entry. This
experience allows her to adapt global best practices into locally relevant, resource-efficient frameworks for
emerging markets.